Helvetica.

My neighbor/best friend Jerrod and I watched an amazing documentary last night called Helvetica, about the wonderful world of typcasting.

I don’t think I’ve ever stopped to really think about what type actually means in my life. It’s everywhere. It’s communication from the world to me.

One of my favorite lines in the movie discussed font as merely space taken up, and that the best fonts are fonts conscious of the white behind them. Hmm. Interesting.

So of course, we HAD to play with Helvetica after the movie. And Jerrod made this for my future bookstore / bakery. It never hurts to dream. Or use Helvetica.

I’ll leave you with a thought from the movie: What has Helvetica told you today?

(p.s. It was even on my water bottle as I was typing this)